The Evening Rocket: Iron Man

The Last Archive

Pushkin Industries

Society & Culture, History

4.6 • 1.9K Ratings

🗓️ 15 November 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

How Silicon Valley capitalism is as much about narrative as the bottom line. In 2008 when Tesla Motors launched their first car, the completely electric Roadster, Tesla was a great story. Something genuinely new. An engineering marvel. Elon Musk as CEO was an even better story. He had already disrupted banking and aerospace. Now the automobile industry. That same year, the superhero film Iron Man was released. Its creators turned to Musk to help shape this version of the character of Tony Stark, a billionaire arms dealer who believes everything is achievable through technology, and private enterprise. Musk was on the cover of countless magazines, under headlines like “Elon Musk AKA Tony Stark, Wants to Save the World.” He was becoming a celebrity, on a superhero scale.

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Transcript

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0:00.0	Okay, so getting in, really, really low, so what you want to do is actually, a friend
0:17.8	of mine, one's a Tesla Roadster, black, like the Batmobile.
0:22.6	Okay.
0:23.6	Okay.
0:24.6	Whoa!
0:25.6	Welcome to the evening rocket, a special report on the relationship between science fiction
0:33.4	and Silicon Valley and the world of Elon Musk.
0:37.4	I'm Jill LePore.
0:38.4	So that was the ignition.
0:40.4	Yeah.
0:41.4	All right.
0:42.4	You want to go?
0:43.4	Yeah.
0:44.4	I do.
0:45.4	All right.
0:46.4	Let's go.
0:47.4	Let's go.
0:48.4	This episode is called Iron Man.
0:49.4	And it's about the Tesla.
0:50.4	I decided to go for a ride.
0:52.4	So I like it off the car, is it?
0:54.4	I really do.
	...

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