Before hopping into the episode, I want to just give a quick shout out to an amazing

Founders Journal listener that has written in over the past week.

Shout out to Justin, who wrote to me about my episode on audience building,

and he opened up about his fear of starting to grow an audience himself.

He talked about the fear of failure and the fear of being judged as a 25-year-old

who has no business writing about things like artificial intelligence,

internet of things, and social psychology, and I totally get that concern.

The internet can be an insensitive play for people who will judge you based on the stuff you

put out into the world. That's why my advice isn't just to start creating content and be naive

about what could happen. It's important to understand the downsides of the internet and be okay

with the possibility of being subjected to it. Now onto the episode.

What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. And as a builder myself, I can confidently say that one of the scariest

parts of building is not knowing when or how your role should evolve. But if there's one thing

that's guaranteed in entrepreneurship, it's that if what your building grows, you will have to grow

and change with it. My goal for this episode is to give you one model for thinking about the

evolution of an entrepreneur. Use this as an audio lesson that you can refer back to periodically

to ground you in one possible way to evolve as a builder. I called this framework, business

as an essay. Let's hop into it. One way to think about your role in the business is through the

lens of writing an essay. It's a strange analogy, but it works. There are many roles that support

...