Okay, it is time for the thought of the week and I wanted to address something that's been on a lot of people's minds lately that people are talking about including our own team here at London Real and that is

about a few different taglines that people have seen recently. So let's jump into this right now. A lot of people know London Real and our

tagline from the beginning which is it's about the journey and that line says so much about why I started the show why I

continue to do it in the face of a lot of adversity and some even non-comprehension

of why I was doing it because ultimately it is about the journey

and not about the destination and it's been such a true tagline when it comes to the guests and the stories and the whole ethos of what

London reel is all about and it's important to me and quite honestly you know

this is still my journey and it's about the journey and it isn't necessarily to the

one million subscribers we're going to have on YouTube or the, you know,

blah blah blah blah blah blah you know, the billion views and all that stuff and so it's important to keep that

in mind and so London Reel will always be known as it's about the journey.

So don't worry about that.

Since the beginning, I've always played around with different taglines,

like putting the BBC out of business which I still love. Also I used

can't stop won't stop for a long time which was one of the sayings adopted by

the Bloods in Los Angeles and the gang wars in the 1980s and I was just can't stop won't stop when it came to gangbanging and that's the way I always felt about London Real. Can't stop won't stop.

So I've always had different taglines, you know, for London Real Academy, it's

build the best you, even for London Real sometimes. I've said be the best you.

And so I think these are all healthy and not to compare myself with Jay-Z, but's known as you know Hova he's known as you know this and that and that a lot of people have different nicknames and different taglines so the latest one you might have seen is people worth watching and it's something that a you know a few of my guys came up with and it sounded like a really good way of communicating to new people to the show and let me stress that new people who really don't know what we're about and

When people saw it's about the journey they honestly thought it was a travel show and as you guys know it's not a travel show

But when you say people worth watching, people seem to get it right away.

So it's just something that we like to use when it's like a new touch point for people.

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