Welcome to Entrepreneurs, The Playbook. I'm David Meltzer, and I have the dynamic couple,

Cass and Mike Lazaro, co-founders of not only Golf.com, but Buddy Media. Welcome my all-star friends

to The Playbook. Thanks for having us. Thank you. We appreciate it. Well, I appreciate having you both here. And I'm super

excited not just to learn about what it takes as a couple to have such successful business exits.

And you obviously understand how to utilize and break through brands. But your book really has

intrigued me.

I've been married almost 28 years.

I have four children.

And I always say that in my marriage,

and I think everyone has this in their lifetime,

everyone's married three times.

This is my philosophy.

It may not be true.

But you're either, some people are married like me to the same person three times in this lifetime and other people who have different people they're married to in that period of time.

But I do think as people mature, these intimate relationships mature as well and they do change. Your upcoming book is a love story. Just like Jerry

McGuire, by the way, most people think Jerry McGuire is a sports film. It's a love story.

No, it's a love story. Of course. You complete me. Yes. Yes, exactly. That's why all men and

women love Jerry McGuire. But talking about great titles,

I thought my new book, Don't Do Business with Dix, had a great title, but shoveling shit,

a love story about the entrepreneur's messy path to success. And that has to be one of the tour statements in all of book history,

the messy path to success. Give me an idea as a couple how you have learned from this messy path and what those lessons that really have changed your life together.

Sure. I'll take a stab and then, Mike, you can go. So, you know, we've worked together. We've been

...