The Electric Car Goes Mainstream

Land of the Giants

Vox Media Podcast Network

Technology, Society & Culture, Business

4.6 • 2.3K Ratings

🗓️ 26 July 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Before Teslas were everywhere, they were playthings for the rich and famous. Building its first affordable car made Tesla a breakout success, but it nearly bankrupted the company. This is the story of how the Model 3 changed Tesla and the entire auto industry. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Rapper's rhyming about cars is not unusual.
0:03.2	Escalade's had a moment, Bentley's, Benzes,
0:06.6	but around 10 years ago, a new car brand started popping up in lyrics.
0:10.8	Tesla pulled with the scenic roof.
0:13.0	The new car needs a hide-and-seek.
0:15.2	Tesla.
0:16.0	Yes, I'll never get in gas like a Tesla.
0:18.7	And this new car, it wasn't just showing up in the songs.
0:22.4	I worked in the hip hop industry,
0:24.1	and everyone would be talking about, you know,
0:27.2	you need to get a Tesla.
0:28.7	This is Arthur Dresan.
0:30.0	Back then, he lived in Los Angeles,
0:32.0	and suddenly it felt like Tesla was in his ears and in his face.
0:36.0	The Droider Tesla with both eye closed.
0:38.6	You would be in a studio and you'd walk out to the parking lot,
0:41.4	and now, or long with the really high-end BMWs and outies and stuff,
0:45.5	you'd start seeing, uh, Model S's.
0:52.3	The taste makers were speaking,
0:54.4	and they were saying one thing.
0:56.7	It was cool. It was hot. It was new.
0:58.7	And then the cars looked so sleek.
	...

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