I mean it's crazy I mean they 90% of the revenue used to be from advertising and he

cradered that and you know Linda Yacharin is brought in to try and bring that

advertising back and some advertisers has come back but in general they value the site now at less than half of what he bought it for and that's entirely because he chased all the advertising away and he created all this debt situation.

So you took a company that was near break even and turned it into a massive

money pit. I don't see how you walk away from that with your reputation unscathed. I'm Mary Long and that's

Ben Mezrich, a chronicler of wild true stories and author of books like

bringing down the house and the Accidental Billionaires.

His latest book, Breaking Twitter, tells the story of Elon Musk's Twitter takeover.

Ricky Mulvey caught up with Mezrich to discuss how X will impact Musk's legacy, the intentions and

philosophies of famous founders, and what the return of the woolly mammoth could

mean for mankind. Joining us now is Ben Mezrich.

His books include dumb money, the accidental billionaires bringing down the house, his

latest is called Breaking Twitter.

I bet you can guess what it's about.

Ben, welcome to Motley Full Money again.

Thank you so much for having me, yep. You usually write about people making a bunch of money or beating systems. This one's about a billionaire losing money why the switch well you know I didn't

mean to step into this morass as it were I was a big fan of Elon Musk I thought

Elon Musk was like Edison or Einstein you you know, he is the guy that Walter Igeson would write a biography about.

And then he stepped into Twitter and to me it's an unmitigated disaster not just for Twitter but the

conceit of the book is Elon Musk didn't just break Twitter but

Twitter broke Elon Musk and so yeah it's it's a it's a horror movie in some ways.

It's an absurd comedy, but it is a disaster as a business.

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