What's up Action Academy family? Welcome back to another episode of the Action Academy podcast,

corporate America's least favorite podcast. We are the world's foremost number one leading podcast

teaching you how to replace corporate with cash flow through buying small businesses and big old

commercial real estate deals. For our new listeners, my name is Brian Lubin, your humble

hosting guide in March of 2022. I quit a six-figure corporate sales

job to travel full-time around the world while building my own business. This podcast

is a documentation of my journey from zero to $10 million per year. We shared the wins,

losses, and lessons on this podcast so that you guys can do it too and faster. As always,

we are not the podcast that teaches you how to buy a house a year. That is too slow,

and you guys need to replace $10,000, $20,000, $30,000 a month. Here's how you do it. And in today's

episode, we are going to be talking about the economics of events. In particular, our upcoming

Action Academy, Tulum event, which is the third annual mastermind that we have thrown for

our exclusive Action Academy community only. It's not open invite. We don't advertise. We don't

market. It is only for the community. And this is the third event that we're throwing by far the

largest, larger than our two other events combined. We did Costa Rica first. Then we did

Cabo. Then we did Cabo in February of this year. And now this will be our third one. Costa Rica,

we had like 35 members. Cabo, we had 65 members coming. And now we have over 100 members coming.

And we also have blown out the spending i think costa rica

we spent 50 000 and then cobo we spent i think a hundred and 12 thousand dollars and now we're

spending up to 300 thousand dollars for this weekend Thursday through sunday so today we're going to

be talking about what goes

into throwing an event, what goes into the P&L, and how do you actually make money from it

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