The economics of Indian cricket
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 9 July 2019
⏱️ 18 minutes
🧾️ Download transcript
Summary
With the Cricket World Cup reaching its final stages we look at the current state of the sport in India.
In this episode presented by Rahul Tandon, we hear from former Indian cricketer, Deep Dasgupta, Ramjit Ray who runs advertising firm Matrix Communications, head of Uber South Asia, Pradeep Parameswaran, IT firm owner Sabyasachi Mitra and cricket writer Sharda Ugra.
Rahul also speaks to cricket writer Neeru Bhatia and Nissan's Global Head of Marketing and Brand Strategy, Roel De Vries. Plus Rumella Dasgupta looks at the state of play for women's cricket.
(Photo: India's Mahendra Singh Dhoni; Credit: Dibyangshu Sarkar/AFP/Getty Images)
Transcript
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| 0:00.0 | Hello, I'm Rahul Tandon and I'm outside a noisy, headingly cricket ground during the Cricket World Cup. |
| 0:09.0 | Welcome to Business Daily from the BBC. |
| 0:12.1 | Today we'll be finding out why so many companies think that cricket is a good way to get into one of the world's fastest growing markets. |
| 0:20.1 | Cricket any day gives far more value for money to advertisers than anything else would. |
| 0:25.6 | No movies would do that. |
| 0:27.0 | No dramas would do that. Nothing. |
| 0:29.5 | And asking, is enough of that money going into the women's game? |
| 0:33.3 | Women cricket doesn't get the kind of sponsorship that the men cricketers get. |
| 0:38.2 | It's there for everyone to see. |
| 0:39.9 | It's all based on your business ethics. |
| 0:42.1 | That's all coming up on Business Daily from the BBC. |
| 0:49.8 | I've left the Cricket World Cup in England and have come to one of Kolkara's famous Medans, |
| 0:56.0 | where lots of children are playing their favourite sport. |
| 1:00.1 | During the Cricket World Cup, more than a billion people have been closely following the fortunes of the Indian cricket team when they're playing. |
| 1:09.0 | There is no other country on this planet that is as obsessed with one sport as India is |
| 1:15.7 | with cricket. |
| 1:17.0 | It helps to give identity to this complex and diverse nation and can define its mood. |
| 1:23.7 | Everything comes to a stop during the cricket World Cup. |
| 1:27.4 | It means a lot. I mean, it's the ultimate. Yeah, everyone stays back home. |
| 1:31.4 | Even I think the housewise, we finish our chores early in the morning. |
| 1:34.6 | If India wins, the mood will be nice. The shopkeeper will be good to you. |
| 1:37.5 | If India loses, then you can expect everyone to be edgy and not so pleased with everything. |
... |
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