The economic effects of a Nobel Prize.

Our Marketplace, I'm Nancy Marshall Genser in for David Brancaccio.

This year's Nobel Peace Prize was awarded today to jailed Iranian activist Nagez Mahamedi.

Earlier this week, the 2023 Nobel for Literature went to the Norwegian author, Yun Fasa.

While he's not known around the U.S., he is known much around much of the world.

Only 12,000 copies of his work have been sold in the U.S. since 2004, according to Serkana.

Marketplace's Stephanie Hughes looks at how the book industry is preparing for bumping

sales.

The North American publisher of several of Yun Fasa's books is Transit Books.

It's less than a decade old, and run by Adam Levy and his wife out of their home in

the Bay Area.

When they learned this week that Fasa won the Nobel.

They quickly made coffee and got to work in our living room.

They had already planned to release two of Fasa's works in paperback later this month,

including what's been called his Magnum Opus, Septology.

That'll be 5,000 copies each, but now they're looking at printing at least 10,000 additional

copies of each work.

And leave you notes that printing a book takes up to two months.

It's slow.

And so one of the tasks for any publisher, really, regardless of your size, is to figure

out how you meet a huge surge in demand.

There could also be demand for Fasa's many other works that have yet to be released here.

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