The Easy Alternative to Content Marketing | Ep. #752

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 August 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Easy Alternative to Content Marketing [00:38] Have your users create content for you! [00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him. [01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions. [02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog. [02:28] Because of this, they got 7 blog posts per week for free. [03:05] The content was also high-quality. [03:15] Yelp and Trip Advisor do so well because they have user-generated content. [03:30] Screen the content to make sure it’s quality work. [03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them. [04:09] That’s all for today! [04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Errit Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about the easy alternative to content marketing.
1:01.0	Neil, you kind of alluded to this a couple of episodes ago, what could this possibly be?
1:06.0	Yeah, so the easy alternative to content marketing is have your users create content for you. There's a site that I know of consulting.com
1:15.6	that's by a guy named Sam ovens and when I met him up in New York a while ago this was
1:19.8	over a year ago I broke down how to do content marketing I even introduced him to people who could
1:24.4	help him do content marketing it didn't work out well for him it's not that he doesn't
1:28.8	believe in content marketing it's not that he's not smart because Sam is very data-driven.
1:33.0	He just didn't like doing content marketing and didn't jive with him for whatever reason.
	...

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