Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue. Today we are going to talk about the

easiest ways to hire the best marketers in 2023.

So in the last episode, we kind of talked about how it's a legit shortcut to hire great people.

And so this year we want to give you some practical ways to do it and

it's very simple it's right in front of you especially if you have some people on the

team so Neil you want to go first? The way I really hire amazing markets and I

actually have really one approach I don't know what I really

one approach. I don't know what your approach is there.

And I've talked about this in previous episodes. It's really simple and it's not

just markers. I do this for almost all roles. I go on LinkedIn to see who worked for one of my competitors that did really well.

And it could be a PVC role, a CEO role, you know, organic social, paid social, whatever it may be and I look for a person

who has climbed the ranks at that company if someone's gotten multiple promotions

that means that the company found invaluable and they probably did well. I say probably because

sometimes people get promotions when they sell it and do well. Now if someone worked at

two of your competitors now, not one but two, they stay there for a while, they got promotions at both of them, they continually

climb the ladder, there's a good chance that they did well, because it's not that one company

song is valuable, two company song as valuable,

some as valuable, and it went from that they probably did well

to they usually did do well, or they did well.

And the chances are if they did well in marketing

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