The Easiest Content Creation Strategy for 2026 | The Dept. #99
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 3 December 2025
⏱️ 41 minutes
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Summary
In this episode of The Dept. Omar sits down with longtime creator Chris Punsalan to break down what it actually takes to build a personal brand in 2026, especially if you’re starting from zero. Chris shares eleven years of hard-earned insights on creating content that gets attention, documenting your real life instead of trying to “perform,” and building a skillset that opens unexpected doors. From turning everyday moments into viral content, to launching digital products, to monetizing small audiences through community and Patreon, this conversation shows you exactly how to build a brand that leads to opportunities, income, and impact. If you want clarity on what to post, how to show up, and how to transform your story into a platform, this episode will give you the blueprint.
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Transcript
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| 0:00.0 | In the next 43 minutes, you're going to get 11 years of insight on how to build a content strategy for your personal brand in 2026, everything from what to create, how to create, and how it makes money. |
| 0:12.0 | The reality is, is the plan you have in place is what's keeping you stuck. |
| 0:15.7 | And so this conversation is actually going to show you everything you need to do right now to start building the personal brand of your dream. |
| 0:24.6 | Welcome back to the department, Chris Poon Salon. And if you are a new watcher, this is the second episode we've had Chris. |
| 0:32.6 | And it's so cool to see the journey of what content creation could bring. But so many people are getting started, like going into 2026, as they thought in 2025 and |
| 0:44.3 | in 2024 and 23, they're like, yo, this next year is going to be the year. |
| 0:47.3 | I'm going to go all in on content. |
| 0:49.3 | But this conversation, I want it to be for people who are getting started from zero. |
| 0:54.9 | That's what they think about in their mind. |
| 0:56.7 | And as someone who has cycled through so many seasons of content creation, |
| 1:01.5 | millions of followers across platforms, can you just define what someone should do if they're |
| 1:07.5 | getting started from zero building their brand or audience online yeah um well |
| 1:12.6 | first of all thank you for having me again in this beautiful department you know by the way we're |
| 1:18.5 | we're in new york uh what area would this be called manhattan we're in manhattan shooting on iPhones |
| 1:25.0 | recording on recorders and uh no lights no no art.mp4, just two bros |
| 1:31.4 | and a sick warehouse. |
| 1:33.3 | No, it's dope. |
| 1:33.9 | I wouldn't have it any other way. |
| 1:35.3 | Yeah. |
| 1:35.7 | But to start from zero, man, there's so, but the thing that we were talking about before we |
| 1:39.9 | hopped on was there's so many ways to approach it. |
| 1:43.0 | There's so many different avenues. |
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