Hello and welcome back to Equity, a podcast about the business of

startups where we unpack the numbers and nuance behind the headlines.

I'm Natasha Masgrinus and this is our Wednesday show where we niche down into a single topic, think about a question and unpack the rest.

This week we're asking, what can startups learn from the rise and now struggles of Hopin.

And for companies that grew like a weed,

what's next as we see a recollection jump all over startup land?

As always, I am joined by Alex.

Alex, how are you hopping along this morning?

Oh, I'm bouncing like a bunny on uppers is how I feel.

That's mostly because it's like negative a thousand degrees where I currently am.

So I'm wearing a long-sleeved shirt.

I noticed. It's different. You look great.

Thank you.

Yeah.

But it's a moment of transition for the seasons, for the startup market, and it's also kind of a sad day this is this is not

going to be the happiest show we've ever recorded definitely not but it's going to

be an interesting one we're gonna start by talking about Hopkins layoffs

and how that contrasts with their growth story.

Alex has been covering them since their seed.

So we're talking fundraising, we're talking ARR.

Then we'll get into like, what happened?

Why are they having layoffs today?

...