The Drink with Kate Snow: Melissa Ben-Ishay

NBC Nightly News with Tom Llamas

NBC News

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3.9 • 2.1K Ratings

🗓️ 14 January 2024

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Melissa Ben-Ishay built her own company, Baked By Melissa, after being fired from her advertising job. What started from humble beginnings has now grown to stores in three states plus nationwide delivery. In the time since, she’s expanded her reach on social media by making irresistible salads, which inspired her new book, “Come Hungry.”

Transcript

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0:00.0	Which song? I am the Tiger?
0:02.0	Yeah.
0:03.0	D. D. D. D. D. D. D. D. D. D. D. D. D. D. D.
0:06.0	I was like walking.
0:08.0	I could like put my book back there. Melissa Beneschai. How are you? Great. What's our drink here?
0:20.0	Col brew. Excellent.
0:23.0	You got stores all over New York, New Jersey, Boston.
0:27.0	People order your cupcakes from everywhere in the nation.
0:31.0	Melissa, how did you become the queen of a cupcake empire baked by Melissa?
0:38.0	Well that's a loaded question.
0:40.5	I love cupcakes and I love to bake and create it's my love language if I loved you for
0:47.4	like two year period of time or longer I would bake for you.
0:51.8	Yeah when did you start baking?
0:53.0	Oh, I start baking as a little kid.
0:55.0	I had to pull a chair up to the kitchen counter to see over it.
0:59.0	With your mom?
1:00.0	Yeah, both of my parents.
1:01.0	So you go off to Syracuse University.
1:04.2	You follow your brother, right?
1:05.5	Yes.
1:06.6	I followed my brother, like everywhere.
1:09.0	Everywhere.
	...

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