I'm Nicole Lappin, the only financial expert you don't need a dictionary to understand.

It's time for some many rehab. There is no better entrepreneur than a consumer and that's because the best entrepreneurs know what problems need to be solved. I see this a lot

with parents. Parents know exactly how products for kids can and should be made better.

And today I'm talking to one of the most successful parent-turned-ent entrepreneurs out there, Lane

Maryfield, who is one of the co-founders of the beloved Children's Game Club Penguin.

Lane and I talk about the most important considerations for anyone making kids products and beyond that advice for any entrepreneur solving a problem.

In fact, Lane is on intro, the platform for one-on-one coaching with experts.

So after you hear this conversation,

if you need more Lane in your life,

I've put the link to Book Lane in the show notes.

Here's our chat.

Lane Maryfield, welcome to Money Rehab.

Thank you.

It's good to be here.

Great to chat with you.

We're going to chat a lot about advice for entrepreneurs today,

but first we have to talk about Club Penguin,

because around Money Rehab land, we love Club Penguin, and we would love to hear the origin story of it.

Yeah, so Club Penguin started really as a couple of young dads who had young kids who were jumping onto the internet and look at to play games and

Realizing that the social internet had really taken hold and was growing really quickly for adults but there really wasn't much for kids and so kids were kind of

either hanging out in adult spaces or really just doing kind of single-player games which were more isolating.

We put together a business plan, we bootstrapped it ourselves, we took out loans on our homes and kind of did

...