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Badass Basic Bitch

The Dopamine Button: 3 Brain Hacks to Skyrocket Course Engagement & Sales with Marisa Murgatroyd

Badass Basic Bitch

Brianna Dunbar-DeMike

Self-improvement, Entrepreneur, Life Coach, Career, Mom Boss, Mom, Working Mom, Parenting, Education

4.2529 Ratings

🗓️ 23 October 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

In this episode, we sit down with Marisa Murgatroyd, a trailblazer in creating experiential courses that drive unmatched student engagement and success. With nearly $50 million in program sales under her belt, Marisa has helped over 15,000 students and inspired a million hours of transformative action. Marisa shares her journey and unpacks her innovative strategies for building courses that not only sell but keep students motivated and achieving incredible results. Whether it’s leveraging l...

Transcript

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0:00.0

What's up, Badi Bees?

0:11.4

I'm Brianna, mom, wife, serial entrepreneur, and host of the badass basic bitch podcast.

0:18.5

Each week, I sit down with a seemingly ordinary woman who's doing extraordinary

0:23.5

things and I get to share her story with you. So let's go. Buckle up as we're going to get real

0:30.3

and dive into the shit nobody talks about. Welcome to the Batty B Club. As humans, we have a reward

0:37.4

center in our brain.

0:38.4

Yeah.

0:38.8

I call it the dopamine button.

0:40.9

And when that button is pressed, we feel like feelings of pleasure and joy.

0:46.4

Like we're moving forward.

0:47.5

We're making progress.

0:48.9

Just in general, there's a whole field called behavioral design.

0:51.6

And the principles of behavioral design is that we change

0:54.8

best when we're feeling good and not when we're feeling bad.

1:10.2

Welcome back to another episode of Badass Basic Bitch.

1:13.4

We are in person with Marisa Murgatroyd, who is an expert in creating transformational courses and programs.

1:21.1

She's responsible for over $50 million in sales and has helped over 15,000 students.

1:29.2

And today, we're going to hear about her journey and learn how we could possibly do the same. So thank you for being with us today.

1:33.9

So thank you for having me. It's super fun to be IRL in real life. It is. We both were like,

1:40.0

how do we do this? Do we hug? Do we shake hands? I'm just kidding. All of the above.

1:45.0

All of the above. So before we get started, why don't you tell us a little bit more about who you are

1:50.2

and what you do? Yeah, 100%. So I started my career in the world of documentary film and really

...

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