This is an I-Heart podcast.

Guaranteed Human.

This is our American stories, and our next story is about a family-owned business.

Mitch Felderhoff is the co-owner of Munster Milling, a fourth-generation family-owned and

operated animal food manufacturer.

You might have seen Mitch in the news recently because he decided to eat nothing, but the

specialized dog food his company makes for 30 straight days.

It got our attention.

Here's Mitch.

My name is Mitch Felderhoff, and I'm one of the fourth generation owners of Munster Milling Company.

I grew up in the business, and as my parents were getting ready to retire, they had considered

selling the business and my brother and I didn't want to see that happen. So we went to the bank

and found a way to came up with the money and purchased the business from them. They were kind

of reluctant to invest and, you know, it's a big investment and they had put 30, 40 years into the business from them. They were kind of reluctant to invest and, you know, it's a big investment and

they had put 30, 40 years into the business and I think they were kind of ready to take a breath and

take a break. And, you know, we were young, hungry and ready to change the world. So we said,

hey, we'll take the gamble and we'll go do it. We had things that we wanted to do a little bit differently than what had been done in the past,

and the easiest way for us to do it was to take control of the business.

It was just regular standard kibble for the most part is what we made, and when we purchased it,

we wanted them to kind of change the way we did things and so we incorporated

freeze-ried into our product lineup along with the ability to customize a

single bag of food actually so now we can add bacon fat or salmon oil to a

...