You're listening to the Creating a Brand podcast where we deliver weekly masterclass

interviews on topics to help you make your first or next step in business the right

one. I'm your host, Alex San Felipe. Do you constantly feel overwhelmed with busyness or like your energy is being

pulled in a hundred different directions? In this episode, I am talking with Greg McEwen. He is the author

of the New York Times bestselling book, Essentialism. Today, Greg shares a counterculture solution

for overcoming the constant pursuit of more that the world is always offering us. If implemented

properly, this will lead to greater results and fulfillment in your life and work.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com

slash 087.

Now, let's not wait any longer.

Here's my conversation with Greg McEwen about becoming an essentialist.

Greg, welcome to the Creating a Brand podcast.

Alex, it's so great to be with you. Thank you.

Yeah, I'm really excited about it. You know what? Actually, right before we jumped on,

I was just listening to your voice. So it's interesting to be talking to you because I was listening to What's Essential with Greg McEwen. I want you to talk about your podcast for just a second because I've really enjoyed

it. I've been someone that considered myself an essentialist for some time. So it's great to actually

hear some stories around it. If you don't mind just mentioning it real quick, I don't usually do

this, but I'd like for you to talk about it. Oh, thank you. Thank you for, for, you know, that shout out for the podcast. Yeah, it's been a delight to do it.

People can just subscribe and they will be able to understand what you and I are going to talk about today.

Right. But actually with application, you know, one of the things that we've done differently with the What's Essential podcast is have just sort of everyday people.

So sometimes we have celebrities on and so on.

But really the episodes I've liked the most is when I'm working with somebody and just listening to them and talking them through a process of how they can actually design a life, you know, deliberately rather than by default. And it's been, I've enjoyed so

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