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I always tell people to kind of picture their cell phone and, like, navigating somewhere you've never been.

This is Ryan.

My name is Ryan Hippensteele.

And he's explaining to me how the work that he and his colleagues do helps a person like me, who has no sense of direction, get around.

Or I should probably say he and his former colleagues.

First, your cell phone is using GPS technology.

And then you have all these layers, right?

It might be a layer of restaurants so you can, you know, find a new pizza joint.

All of those layers need to be on top of each other in the right place

for your car and your iPhone or whatever it might

be to know what road it's on.

...