The Disappearance of General Magic | The Pocket Crystal | 1

Business Movers

Wondery

History, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 6 July 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Almost two decades before the launch of the iPhone, Apple Executive Marc Porat launches a project to develop the world’s first smartphone. But to fulfill his ambitions, he will have to launch his own company: General Magic. There, he will assemble a team of brilliant engineers, including a determined young man fresh out of college called Tony Fadell, who shares Marc’s vision of changing the world.

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Transcript

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0:00.0	Hey, prime members, you can listen to business movers, add free on Amazon Music. Download the app today.
0:23.0	It's January 9th, 2007 at the Mack World Conference in San Francisco, California.
0:29.0	Apple's senior vice president of the iPod division, Tony Fadel, waits for his wife outside the entrance to an auditorium.
0:36.0	Crowds of people file past heading inside to find their seats.
0:40.0	Many of them nod at Tony with excited looks, some even stop to shake his hand and congratulate him.
0:46.0	A 38-year-old friendly smile and bright green eyes hides the fact that all this praise makes him nervous.
0:52.0	Six years ago, in 2001, Tony cemented his place in Apple folklore as the father of the iPod.
0:59.0	It was a product that revolutionized both the music and consumer electronics industries.
1:04.0	But today, Tony hopes to top that.
1:06.0	In just a few minutes, Tony's latest project will be revealed to the public by his boss, Apple's co-founder Steve Jobs.
1:13.0	Tony believes that this new iPhone will be even more transformative than the iPod, but he's still nervous.
1:20.0	Tony feels a gentle tap on his shoulder and turns to find his wife Danielle.
1:25.0	There you are.
1:26.0	Sorry, there was a line.
1:27.0	Come on, we should go in. It's about to start.
1:30.0	The two join the crowd still streaming into the auditorium.
1:33.0	This is not.
1:35.0	Yeah, biggest crowd I've seen here.
1:37.0	As they shuffle forward, Tony peers anxiously ahead.
1:40.0	We should have seats.
1:42.0	You nervous?
1:43.0	Oh yeah, I'm nervous, aren't you?
	...

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