4.8 • 1.5K Ratings
🗓️ 27 July 2023
⏱️ 40 minutes
🧾️ Download transcript
After the flop of the Magic Link, General Magic’s future looks bleak. Senior Engineer Tony Fadell proposes a plan to right the ship, while CEO Marc Porat attempts to adapt the business to the growing internet before General Magic falls apart completely.
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0:00.0 | Hey, prime members, you can listen to business movers add free on Amazon Music, download the app today. |
0:07.0 | It's a cool foggy morning in February 1995 at a park in Mountain View, California. |
0:29.0 | General Magic Senior Engineer Phil Goldman walks along the path, clasping two coffees and a bag of donuts. |
0:36.0 | Further ahead, he spots Tony Fidel waiting for him on a bench. Phil is Tony's supervisor, and he's asked him here this morning for this meeting. |
0:44.0 | Tony has barely been in the office since General Magic's first product, the Magic Link, went on sale, and it's not like him to be so absent. Phil is worried. |
0:53.0 | When Tony first visited the General Magic office in 1991 looking for a job, it was Phil who greeted him. |
1:00.0 | And back then, he insisted to Tony that the company wasn't hiring. Now Phil must convince him to come back to work. |
1:06.0 | Hey, good morning sunshine. Hey Phil. |
1:09.0 | Tony seems dejected. Phil hands him a coffee and sits down next to him on a bench. |
1:14.0 | He pulls open the paper bag and offers it to Tony. |
1:17.0 | And there's a donut in here for him. You look like you could do with something to eat. |
1:21.0 | Yeah, thanks. Tony digs out a donut and takes a bite. |
1:25.0 | They sit and just drink their coffees for a moment before Phil finally breaks the silence. |
1:30.0 | So, the Magic Link sucks. Tony can't help but laugh through a mouthful of donut. |
1:37.0 | Hey, look at that. You can smile. We've missed you at the office. |
1:41.0 | No, I'm okay, man. I'm just tired. Well, you can talk to me, you know. |
1:45.0 | We're all disappointed with how the Magic Link turned out. |
1:48.0 | It was three years of my life, Phil. Three years of all of our lives. We put everything we had into it. |
1:54.0 | We were supposed to change the world and then it gets out there and the Magic Link sucks. Yeah. |
2:01.0 | It sucks so bad. It's embarrassing. |
2:04.0 | So come back to work and let's make it better. |
2:07.0 | I need more time. We're short, but I think I've gotten to know you pretty well these last few years. |
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