The 'dirtbag' who built Patagonia — and gave it away
The Excerpt
USA TODAY
4.1 • 1.2K Ratings
🗓️ 23 December 2025
⏱️ 15 minutes
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Summary
Patagonia is worth billions. But founder Yvon Chouinard never wanted the title of billionaire. From his days as a dirtbag climber to his reluctant role as CEO, Chouinard built one of the world’s most influential outdoor brands — then shocked the business world by giving it all away. Author David Gelles whose biography of Chouinard "Dirtbag Billionaire" is out now, joins The Excerpt to talk about Chouinard’s unconventional life, his fight to align business with values, and what his legacy means for capitalism today. (This episode originally aired on September 11, 2025.)
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Transcript
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| 0:00.0 | One of your favorite listens this year was based on a book about Yvonne Trinard, founder of Patagonia. |
| 0:09.2 | This episode originally aired on September 11, 2025. |
| 0:17.8 | The high-quality outdoor gear and clothing company, Patagonia, has long been known for more than its products. |
| 0:25.1 | It's widely recognized for its commitment to the environment and conservation. |
| 0:30.4 | Its focus on reduced waste culture stems from the man behind the brand, Yvonne Schuynard. |
| 0:36.5 | How did a self-proclaimed existential dirtbag and self-taught blacksmith become the founder |
| 0:43.2 | of the billion-dollar brand, Patagonia? |
| 0:46.3 | And why did it bother him to have so much wealth? |
| 0:49.3 | Joining me now to answer that question and discuss the life of Yvonne Srinard is best-selling author David |
| 0:56.2 | Gellis, his new book, Dirtbag Billionaire, How Yvonne Schuynard built Patagonia, made a fortune, |
| 1:02.8 | and gave it all away, is on bookshelves now. Thanks for joining me, David. |
| 1:07.0 | Thanks for having me. We could easily center our conversation on what's included on the very first page of your book, |
| 1:14.6 | some of the startling events of Ivan Srinard's life. |
| 1:18.6 | But let's explore his life in three parts. |
| 1:20.6 | The adventurer, the businessman, and the philanthropist. |
| 1:24.6 | How did he come to embrace the sort of nomadic dirtbag lifestyle? |
| 1:30.3 | Well, from the very moment he was sort of born into this world, he had this sense of wanderlust |
| 1:36.1 | and a real passion for the outdoors. When I spoke with people who knew him as a child, they remember |
| 1:41.2 | him wandering into the woods behind his home in Maine. And then when |
| 1:45.0 | I talked to people who knew him as a young man, they recalled stories of him going into the |
| 1:50.2 | wilderness in Southern California to catch wild falcons. And so this sense of just being drawn |
| 1:57.0 | to some of the most remote and extreme places on earth has animated him from the very |
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