The digital hacks Sunak and Starmer will use to fight the election – with Ros Taylor and Kate Dommett

The Bunker – News without the nonsense

Podmasters

News, Government, Politics, Society & Culture

4.6 • 1K Ratings

🗓️ 10 January 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Internet culture has changed a lot since the last general election – so the way politicians use it will have to evolve too. Facebook may no longer be the king of social media, but have Sunak and Starmer mastered Tiktok, Instagram or YouTube? Today in The Bunker, Ros Taylor speaks with professor of digital politics at Sheffield University, Kate Dommett, about the tricks politicians will be using to win your votes. • "Political parties are trying to reach out to younger voters and they aren’t using Facebook anymore.” – Kate Dommett • “A code of conduct on digital campaigning among major parties isn’t going to stop campaign groups using underhand tactics online." – Kate Dommett • “No politician in the UK has successfully mastered TikTok yet." – Kate Dommett www.patreon.com/bunkercast Written and Presented by Ros Taylor. Producer: Liam Tait. Art by James Parrett. Music by Kenny Dickinson. Audio production by Simon Williams. Group Editor Andrew Harrison. THE BUNKER is a Podmasters Production Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	My name is Stan. I'm at. Nice to meet you. So you took up photography where? I've always loved
0:05.5	photography but I turn it into earning a living at 60. I enrolled on a day course.
0:11.8	Well college. I loved going to college. It's good you can retry. I'm enrolled on the day course. But college?
0:13.0	I loved going to college.
0:14.0	It's good you can retrain and do something.
0:16.0	Yeah, yeah.
0:17.0	Let's talk about working, learning, saving and making the most of living longer.
0:22.0	Phoenix Group is the UK's largest long-term savings and retirement business.
0:28.0	Search Phoenix Group living longer.
0:30.0	Pets brings so much joy.
0:32.0	From those happy greetings at the door to the warm cuddles on the sofa.
0:37.0	So give a little love back with Dental Life from Purina, a range of delicious chues made for dogs and tasty snacks for cats that help clean and support your pets, teeth and gums, essential for their overall well-being and a happy, healthy life. They give you plenty of smiles so look after
0:55.9	theirs with dental life. Pick up dental life in the pet food aisle. Hello and welcome to the bunker. You'll need to know on news and politics five days a week. I'm
1:15.8	Ros Taylor. If you want to know what the next general election campaign could be like,
1:20.4	have a look at Chris Luxen's Tik-Toc account. He's now the Prime Minister of New Zealand
1:25.3	after his National Party beat Labour in 2023. And he hired an ad firm called Toppam-Gerin to help him do it. Suddenly Chris
1:34.3	Luxen was doing Tik-Tok stunts, playing budget games and coming across as
1:37.8	intensely relatable. Toppam Gerin are now working with the Conservatives, so
1:42.4	with the general election coming soon, how
1:44.3	other parties hoping to get into your social media feeds?
1:48.6	With me today is Kate Domit, who's professor of digital politics at Sheffield University.
1:53.4	Welcome to the bunker Kate.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Podmasters, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Podmasters and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.