The Design Principle of “Simplexity”

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 22 July 2022

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

We talk to Naked Sports Innovations’ president and co-founder, Lindsay Dakota, about how the concept of “simplexity” drives Naked’s design process; growing a small brand sustainably; the future of footwear; and how ski racing influenced the design of their new trail shoe.

TOPICS & TIMES:

The Naked Sports’ Running Band (8:01)
Simplexity (11:13)
Fit (17:26)
Sustainability (19:42)
Expanding Naked’s product line (23:40)
What is a “cooling face fabric?” (25:04)
Working with Vibram (27:48)
The Naked T/r Trail Racing Shoe (29:19)
How ski racing influenced this shoe (31:57)
Small brands & the state of trail running (48:41)
What We’re Celebrating (52:01)

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Transcript

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0:00.0	Hey everybody, welcome back to Gear 30 on the Blister Podcast Network.
0:10.3	I'm Jonathan Ellsworth, and you can check out everything we're doing and reviewing over at
0:15.9	blisterreview.com.
0:19.2	Today on Gear 30, we are, well, making sure that you didn't miss a really good conversation
0:26.3	that we recently had about design, but this conversation took place over on our
0:32.5	Off the Couch podcast.
0:35.5	And since Off the Couch is our running podcast and some of you, you know, design dorks
0:42.0	who love Gear 30, but maybe don't listen to all the off the couch episodes, we thought, well,
0:48.7	maybe you missed this one. And we didn't want you to miss this one. So you are going to hear the conversation that our running editor, Matt Mitchell, had,
0:58.0	with the co-founder and president of Naked Sports Innovations, Lindsay Dakota,
1:04.2	about the new Naked Sports shoe.
1:07.2	And pretty interestingly, I think, two listeners of Gear 30, how the design of this shoe was quite inspired by Lindsay's background in ski touring and schemo.
1:21.0	But that's not all, folks.
1:23.0	In this conversation, too, you're going to get to hear Lindsay talk about this. Well, it's a bit of a
1:28.9	design philosophy or design principle of his. He calls it Simplexity. And I'm going to let Lindsay
1:35.9	explain Simplexity himself. But I think this is something that, again, any of us who care about
1:43.1	design across any category field,
1:46.6	the notion of simplicity kind of is a good thing, I think, to hear about and see if you are
1:53.7	in agreement or not, or where it might make sense to sort of depart from this.
1:58.8	Now, two other things in this episode I want to quickly highlight.
2:02.4	For those of you who are runners or hikers or scramblers, if you haven't heard about the
2:09.0	Naked Sports Running Band, you should probably be aware of this piece of gear.
	...

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