The Department of Justice V Google Ads: Part 4
Better Offline
Cool Zone Media and iHeartPodcasts
4.6 • 688 Ratings
🗓️ 2 October 2024
⏱️ 31 minutes
🧾️ Download transcript
Summary
Ed Zitron is joined by Jason Kint, CEO of DCN and Arielle Garcia, Director of Intelligence at CheckMyAds, for the final episode of Better Offline's coverage of the Department of Justice's second antitrust case against Google. The case alleges that "through Serial Acquisitions and Anticompetitive Auction Manipulation, Google Subverted Competition in Internet Advertising Technologies."
Here's a great explainer about how this all works from the Better Offline Reddit.
For more information, visit https://usvgoogleads.com/, follow Jason at https://x.com/jason_kint & follow Arielle at https://x.com/ArielleSGarcia
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Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:02.5 | Guaranteed human. |
| 0:06.7 | CallZone Media. |
| 0:09.0 | Hello and welcome to Better Offline. |
| 0:11.0 | I am as usual, your host, Ed Zittron. |
| 0:29.1 | Today, Today I'm joined again for the last episode of our DioJV Google Ads series Ariel Garcia of Check My Ads and of course Jason Kent of DCN. |
| 0:34.2 | Thank you so much for coming. |
| 0:36.1 | What's happened in this week's, this saga? |
| 0:39.6 | So this week we had the opportunity to listen to Google's defense. They, I haven't done the |
| 0:47.0 | tally yet, I intend to, but the vast majority of witnesses they called were people that |
| 0:53.3 | either have been paid or still |
| 0:55.5 | are paid by Google. |
| 0:57.7 | So that includes people like current employees, small businesses that get big grants from |
| 1:05.0 | Google and their expert witnesses. |
| 1:07.5 | The most notable one is Dr. Mark Israel, who is at a consultancy called |
| 1:17.0 | Compass Lexicon. He was their lead economist. So if you remember, we've talked about how |
| 1:23.5 | Google is trying to argue that ad tech is just one big two-sided market that connects |
| 1:30.7 | advertisers and impressions, not even publishers. |
| 1:34.5 | Right. |
| 1:34.7 | Publicers don't exist. |
| 1:35.9 | Okay. |
| 1:36.6 | So that two-sided market argument comes from Mark Israel's work, or it was his expert report that really defined that |
... |
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