The Demise of Red Bull Music Academy w/ Michael Buchanan and Mat Dryhurst

Media Roots Radio

Abby & Robbie Martin

News

4.6 • 827 Ratings

🗓️ 1 May 2019

⏱️ 127 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Media Roots Radio, Robbie Martin, along with guests Michael Buchanan and Mat Dryhurst explore the potential ethical and existential dilemmas posed by the normalization and subsequent closure of Red Bull Music Academy. The podcast starts with a reading of an article about RBMA Robbie wrote for German magazine Melodie Und Rhythmus : http://www.melodieundrhythmus.com/mr-3-2017/monopol-auf-subkultur/. In the first hour Robbie chats with friend and electronic musician Michael Buchanan about the transition from 'raves to clubs' and why they think RBMA was an inherently problematic institution. In the second hour lecturer & electronic musician Mat Dryhurst is interviewed. Mat explains why he feels that RBMA actually provided a positive archival service for culture and how the music economy at large with streaming services like Spotify are much worse problems that need to be confronted. Thanks for listening! If you enjoyed this podcast please consider donating to Media Roots Radio on Patreon: www.patreon.com/mediarootsradio FOLLOW // twitter.com/FluorescentGrey // twitter.com/Hyperborealism // twitter.com/MatDryhurst

Transcript

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0:00.0	The
0:07.0	The Hello. Welcome to Media Roots Radio.
0:35.2	This is your host for today, Robbie Martin.
0:39.9	The beginning of this month, on April 3rd, it was announced that Red Bull Music Academy and Red Bull Radio were closing this year.
0:50.8	The official statement put out by Red Bull was as follows.
0:57.0	Quote, after 20 years of supporting artists worldwide with its music program in a rapidly changing world,
1:04.0	Red Bull will maintain its purpose of providing a global platform to promote creativity,
1:09.0	but it is changing the means of delivery.
1:12.9	Red Bull will be moving away from a strongly centralized approach,
1:16.5	will gradually phase out the existing structure,
1:19.2	and will implement a new setup which empowers existing Red Bull country teams
1:23.3	and utilizes local expertise.
1:26.9	Red Bull will continue to explore new ways to support promising and cutting-edge artists
1:31.4	wherever they may be.
1:34.0	End quote.
1:35.7	The marketing company responsible for hatching the idea of Red Bull Music Academy for Red Bull
1:41.8	that worked together with them for around two decades,
1:46.7	also put out their own statement about the closing of this branch of their company.
1:51.8	But in both official statements, there's really no clear answer or explanation as to why
1:58.0	they actually shuttered this. So today, what I decided to do is interview two different people
2:05.2	who had two different viewpoints on what Red Bull Music Academy represented
2:11.5	and what it means that it's closed.
	...

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