Marketing doesn't just sell you stuff. Marketing delimits reality.

Merry Christmas and happy holidays.

I got my Santa hat out as usual at this time in the season,

but don't let this silly hat fool you because today we have a very foundational and very important topic, a very serious topic,

which is the issue of marketing.

It's what I call the deep problem of marketing. It's a marketing problem that no

marketer talks about ever and it goes way way way beyond merely just marketing.

You might say to yourself, well Leo, what does marketing have to do with self-actualization

and personal development and spirituality and consciousness? I mean, isn't marketing just for marketers?

And I'm not marketing anything, so this topic isn't important for me.

Oh, how wrong you are.

By the end of this episode, your mind will be completely changed about that.

You see, marketing isn't just for marketers, and in fact most marketers don't even understand what they're doing when they're marketing.

Marketing isn't just about selling you things.

It's about shaping reality and culture.

It's about getting eyeballs.

It's about having influence within the entire web of belief of society and shaping that.

That's what marketing is really about and that's a very important topic when it comes to consciousness, truth, and understanding reality and your own personal

self-actualization.

So this issue of marketing, which we're going to go into, affects you very personally and individually but also it

affects all of us collectively as a society because we're all in this together

we're all in this

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