All right, so we are going to talk about the decline of the

CMO. Have you heard about this recently? Have you, I mean, this has been in the

last couple years, but like, I don't know if this is what you're talking about,

but I have read a lot about

CMOs are no longer CMOs,

are looking for growth people who are working

across multiple divisions.

But I don't know if you're talking

about something specific when you're saying decline

in the role of the

CMO. Yeah, I'll share some things here and I'll share my screen. So it says

the average tenure of CMO's chief marking officers at the top 100

advertisers in the US fell to 3.3 years in 2022 to lowest level in more than a decade.

This is from a drop of 40 months in 2021 and then down slightly from 4.5 years before.

So CMOs are facing a number of challenges.

Biggest reason why most emails fail and most lose their job is by not meeting the KPI

set for the role. So customer acquisition costs, conversion rates and all of marketing efforts.

The way I look at it is when it's specifically CMO roles, I think more businesses want people

that just provide growth.

And whether it is a startup or whether it is a Fortune 1000 company, it's really simple.

I spend X, I get Y back.

And if you can't show more growth, more profitability, numbers can continually compound, people just aren't satisfied as much anymore.

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