Dangerous M&A Mistakes You Should Avoid with Deven Soni

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 September 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - The most common mistake in business acquisition [02:15] - Here’s how we got a customer database worth $2M dollars [03:20] - Don't acquire a company unless you know how to run it [05:03] - Why motivation is important in acquiring companies [07:17] - Why it’s easier to buy big businesses [08:20] - Here’s how you should handle employees when acquiring a company [10:24] - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Hey guys, Eric Sue here.
0:01.5	So the following is a clip from the leveling up founders
0:04.3	and mastermind that happened in Beverly Hills.
0:07.6	And you're gonna hear from some amazing founders,
0:10.3	some amazing marketers and investors.
0:12.5	And this was a private event that happened.
0:14.6	So again, you'll get a preview of it.
0:16.1	If you wanna learn more,
0:16.9	you can go to levelingup.com slash founders.
0:18.8	Once again, levelingup.com slash founders.
0:20.8	And without further ado, enjoy the clip.
0:23.6	When people go into saying,
0:24.8	hey, I wanna buy something.
0:26.4	There's often a whole host of reasons that pop up.
0:28.9	I wanna buy something in Maui because I like the beach
0:30.9	or I like the reach of this company
0:32.9	or there's a great team.
0:34.2	One of the things I found is that the more you start trying
0:36.3	to muddy your mind on why an acquisition or a deal
0:39.1	or even doing an acquisition makes sense,
0:41.2	the more you start really looking at
0:42.8	and missing the picture on the most important thing.
	...

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