The Deal-Makers: Karen Brodkin and Hillary Mandel
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 16 January 2024
⏱️ 45 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Episode 361 of the Sports Media Podcast features Karen Brodkin, the co-head of WME Sports and an executive vice president at its parent company, Endeavor, and Hillary Mandel, an executive vice president and head of media for the Americas for IMG, an Endeavor company. Brodkin and Mandel have worked as advisors on an endless amount of high-profile media deals, from individual team deals to league deals. They recently served as consultants for the NCAA for its $920 million, eight-year agreement with ESPN. In this podcast, Brodkin and Mandel explain their jobs and the skill sets needed for it; the use of research in evaluating deal points; the current economic environment for sports media rights; why the NCAA ultimately opted not to separate the women’s basketball tournament in its deal; why women’s college sports is on the rise; the Pac-12 falling apart; Peacock’s playoff deal with the NFL and what it means for consumers heading forward, and more.  You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
Transcript
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| 0:30.1 | This Sunday, the race for Premier League glory continues as Manchester City take on Liverpool |
| 0:35.2 | at the Etihad. |
| 0:36.4 | As good as it gets! |
| 0:37.7 | And you can stream every moment live on Sky Sports. |
| 0:41.3 | Well, it's just wonderful. |
| 0:42.7 | Available without a contract with Now. |
| 0:45.6 | Absolutely brilliant. |
| 0:47.6 | Stream Manchester City versus Liverpool this Sunday from 4pm. |
| 0:51.2 | Head to Nowtv.com 18 plus Sky Sports content stream via internet. Full terms apply. |
| 0:59.0 | Welcome to the sports media podcast. I'm your host, Richard Dyche. My producer, Patrick |
| 1:12.2 | Anthony. Two guests this week, really excellent ones. Hillary Mandel and Karen Brockin, if you don't |
| 1:20.0 | know their names, you are impacted massively by the deals that they have worked on. Hillary Mandel is an executive vice president |
| 1:30.2 | and head of media for the Americas for IMG, which is an endeavor company. She's advised, |
| 1:35.5 | consulted, and negotiated multiple billions of dollars worth of deals for IMG's portfolio. That |
| 1:42.6 | includes pro sports teams, college college conferences U.S. International |
| 1:46.0 | federations part of deals for the Big Ten, Big 12, NWSL, NCAA. |
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