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Outside Podcast

The Dawn of a New Sports Bra Era

Outside Podcast

Outside Podcast

Sports, Wilderness

4.42.1K Ratings

🗓️ 5 March 2020

⏱️ 33 minutes

🧾️ Download transcript

Summary

Recent years have seen all kinds of major progress in outdoor sports equipment, from maximalist running shoes to electric bikes to crazy-lightweight camping gear. But the most important breakthroughs of all have been in the design and manufacturing of sports bras. New research and technologies have paved the way for an advanced class of support systems that are comfortable, look good, and fit a wider variety of bodies. In this episode, we talk to Outside associate editor Ariella Gintzler about her feature report on the state of the sports bra, then take a look back at the game-changing invention that started it all.

Transcript

Click on a timestamp to play from that location

0:00.0

This episode of the Outside Podcast is brought to you by Allbirds, the world's most comfortable shoes,

0:06.0

which are made from premium natural ingredients.

0:09.0

It's also a company that I blame for an experiment in audio production gone terribly wrong.

0:14.0

I'm gonna see you guys in the past.

0:18.0

You see, I was trying to capture that all important moment in my morning when I go from

0:23.6

Harriet and stressed out to feeling balanced and kind of excited about my day.

0:28.6

For me, this happens shortly after I come down my stairs to get my three energetic young sons out the door and on the way to school.

0:37.0

There's a brief period of chaos.

0:39.0

And then I pull on my birds high tops and it's like taking that first sip of coffee when you go

0:50.3

This is because they are insanely comfortable and also because Alberds is a brand that

0:55.4

cares about more than their bottom line.

0:58.0

They're a certified B Corp, which means the environment is a stakeholder in their business. Their shoes are made from ethically and

1:04.7

sustainably sourced materials like marina wool and sugarcate. The foam in the

1:09.3

soles is actually carbon negative. They feel and look great on my feet and I feel great

1:15.0

about wearing them. Unfortunately I wasn't able to capture this moment of

1:19.2

happiness and inspiration on tape because my recording equipment freaked my kids out.

1:23.3

Why are you going to call us?

1:25.3

It's not a taser.

1:28.0

So you're just going to have to trust me.

1:30.0

Better yet, try all birds for yourself. You'll see. All birds, pay from less of the bad stuff,

1:36.1

more the good stuff. That's naturally better.

1:39.1

Find your perfect pair today at all birds.com.

...

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