Marketplace Morning Report's new Skin in the Game series explores what we can learn about

money and careers from the $300 billion video game industry. Plus, here how an Oakland-based

program helps young people get the skills they need to break into this booming industry.

Listen to Skin in the Game and more from the Marketplace Morning Report wherever you get your

podcasts. Deep faking it in the 2024 election. From American Public Media, this is Marketplace

Tech. I'm Lili Jamali.

We begin today with something President Joe Biden never said.

I may be 80 years old and I may have a few drops of dementia here and there,

but I'm sharper than a steel blade and vibrant enough to outsmart the best tech geniuses around.

That's just one example of how fake digital media are making the rounds as we creep into the 2024

presidential election. They're being crafted by regular people and even presidential campaigns

themselves. I spoke with Susan Gonzales, the CEO of the nonprofit group AI and you, who laid out

what the nation's first AI election could look like. It's going to be a campaign video created

with AI to make voters believe something about a candidate that is not true. It's going to be a

phone call that sounds like a candidate, but it's actually AI and it's going to be a personalized

fundraising letter created by AI. But the most prevalent tool for misinformation in this election

is called deep fakes. And deep fakes are hyper realistic but entirely fake content pieces that

can be spread, which is based on misinformation. So in the past, creating a deep fake would

require someone in technology, let's say like someone who writes code, but not anymore. Deep fakes

today can be created by someone from the laptop in their living room. Sure. At the same time though,

we have been talking about deep fakes for years now. There is so much material out there aimed at

helping people get better at spotting them. The classic example being, you know, count the

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