Welcome to Good Life Project, where we take you behind the scenes for in-depth candid conversations

with artists, entrepreneurs, makers, and world shakers.

Here's your host, Jonathan Fields.

So a few years back, I was giving a keynote, and it was before a room full of entrepreneurs,

from the audience of voice sales, why are you telling this to us?

We're not the people who need to hear this.

This is a waste of time.

Kind of pin drop in the room.

Beyond the fact that a good percentage of the eyeballs in the rows in front were rolling,

it was my first official keynote heckle.

And I was talking about mindset and entrepreneurship, more specifically how we need to embrace uncertainty

and recognize that creeping emergence of decision making based not on optimism and possibility,

but on fear and the desire to prevent loss.

And my friend in the audience was bothered because in that room, a room full of successful

entrepreneurs, this wasn't an issue.

They all got where they wanted to be by taking these risks.

They were the ones without fear.

The idea mirroreders, innovators, and envelope pushers, and indeed when they started, nearly

every person was there.

But what about now?

What about a few years into their ventures?

One of the biggest misses in the entrepreneurial process and mindset is the assumption that

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