The Current State of the Speaking Industry with Ryan Giffen

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 4 August 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ryan Giffen is an agent at Premiere Speakers Bureau and he's here to give us an update on the current state of the speaking industry.

He's been an agent for over a decade. While he's joined us in the past to talk about education and working in a speakers bureau, on today's show he's going to tell us what he's seeing on the front lines right now in the midst of the COVID-19 pandemic.

Ryan works with speakers and event planners on a daily basis so he has his finger on the pulse of the industry. Listen in to hear his perspective and much more on episode 301 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

How are the different markets responding to the current pandemic?
Are certain avenues opening up more than others right now?
What kind of flexibility will you need as a speaker?
How do you need to prep differently for virtual speaking?
How can you tier your fees for virtual gigs?
Is virtual just a stop gap until we can get back to in-person events or is it the new normal?
When do you need to readjust your pricing?
Why you should focus on how your content can add value in different ways.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:52.4	Hey, what's up, James Graham Baldwin here. Welcome back to the Speaker Lab podcast.
0:55.9	So good to have you here with us today on episode 301.
0:59.7	We're so excited that we are, we've crossed the 300 mark.
1:04.0	This is really, really cool.
1:05.1	We really do appreciate you being here, whether this is your first episode you've been listening to or you've been here for all 300 plus episodes.
1:12.6	We really do appreciate your support and kindness.
1:15.3	In fact, to celebrate episode 300, we are doing a huge giveaway where the grand prize is actually going to be free enrollment in our new program called Virtual Speaking Pro.
1:25.2	Plus, we're going to give you a bundle of five of my favorite speaking books a
1:28.6	free copy of my new book the successful speaker and maybe the biggest part maybe maybe not
1:34.3	depending on who you are as an hour long one-on-one coaching session with me which i'm really excited
1:39.5	about i cannot wait for and so to enter the giveaway all you're going to do is visit the speakerlap.com slash giveaway, the speakerlap.com slash giveaway. And the good news is that if you don't win the grand prize, you actually have five runner-up winners as well. We're going to get a copy of my new book, The Successful Speaker, plus an hour-long group coaching call with myself and Eric Ream, who's one of our amazing coaches and our
2:01.4	director of education here at the Speaker Lab. So 6-200s in total, you don't want to miss it. Again, all you have to do to enter this giveaway is to visit thespeakerlab.com slash giveaway. Again, that is the speakerlab.com slash giveaway. All right, we've got a great show for you today. We've got a great guest. We're going to be talking with Ryan Giffin, and this is actually a Facebook live we did just
2:20.5	recently. We've got a great guest. We're going to be talking with Ryan Giffin, and this is actually a Facebook live we did just recently. We actually had Ryan on the show back in episode 154. Ryan is a speaker agent for Premier Speakers Bureau and a great guy, very knowledgeable about the speaking industry. So I wanted to have a conversation with him. He does a lot specifically in the education space, a lot with teachers, a lot with colleges and schools, and just ask him, hey, what are you seeing right now with all that's going on in the world and as we near schools going back and the start of school and what that's going to look like? What are you seeing? What are you hearing? What are you as far as speakers go in the speaking industry and the education space?
	...

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