Hello, hello everybody and welcome back to another episode of fluently Ford. I've got a fabulous guest for you today

Welcome to the show Lauren Meisner the co-founder the director of centennial world Lauren all the way from Australia

How you doing welcome to the show? Thank you so much for having me. I am great

We were just saying it is pretty early here in Sydney. It's 7 a.m. But I'm feeling fresh. I'm so excited to be on the pod

I'm such a huge fan. Okay. I'm a huge fan of yours

We were talking we were getting connected over email and I've been following centennial world for at least like a year now

And it's one of my favorite follows because

You and I have to ask you if you know Kate Lindsey from embedded because I love people who are covering

The internet like the internet in itself like viral TikTok sensations

controversies that happen youtubers getting into beef like I live for that stuff on the internet and I feel like

Centennial world as both like you guys have a podcast you have a sub stack you're on Instagram and a regular dot com

Which like I love I love pure web pages

That's kind of what you cover and you brand yourself as

Almost like Gen Z digital news

So how did you start this and I'm really curious about like the Gen Z angle that you took here

Yeah, so my business partner Jordy and I we were working in women's publishing in Australia

So we were writing beauty content across like L Harper's Bazaar a bunch of those kinds of luxury women's

comms

And we just noticed a gap in the media industry especially in Australia

But I would say at the time worldwide because this was like

2017-2018 when we first started kind of talking about this for a publisher that

Spoked a Gen Z but that specifically covered internet culture because I at the time and still am

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