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The Curious Science of Cravings

Hidden Brain

Hidden Brain Media

Science, Arts, Social Sciences, Performing Arts

4.639.3K Ratings

🗓️ 15 April 2024

⏱️ 49 minutes

🧾️ Download transcript

Summary

We've all had those days when all we want is a little treat. Maybe it's a bag of chips, an ice cream sundae or a glass of wine. But sometimes, these desires become all-consuming. This week on the show, psychiatrist Judson Brewer helps us understand the science of cravings, and how we should respond to them.

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0:00.0

This is Hidden Brain. I'm Shankarvedantem. In the fourth century, a young man named Aurelius Augustinus found himself in a struggle with himself.

0:11.0

He was born in what is today Algeria but at that time was part of the Roman

0:16.1

Empire

0:17.3

Aurelius found himself torn between the dictates of his faith

0:21.3

and the impulses of his own body.

0:26.4

I was bound down by this disease of the flesh, he wrote.

0:30.1

Its deadly pleasures were a chain that I dragged along with me.

0:35.0

Aurelius was infatuated with his lover.

0:38.0

He felt his attraction to her was purely physical,

0:40.0

and this felt wrong to him.

0:42.0

Aurelius happened to be one of the most prolific writers of his time,

0:46.0

so we have a detailed picture of his mind from his various books and writings.

0:50.0

At one point he said, I was a prisoner of habit, suffering cruel torments through trying to satisfy a lust that could never be sated. Orelius, whom devout Catholics know today as St. Augustine, is said to have

1:06.5

prayed for divine assistance to battle his cravings. But his appeal to God

1:11.5

revealed his own divided self.

1:14.0

Lord, give me chastity and continents, he prayed.

1:18.0

Only, not yet. For thousands of years, human beings have tried different techniques to get control over

1:30.0

their desires and cravings. These battles have made their way into myths and legends.

1:35.9

In the Odyssey, the famous epic by the Greek poet Homer, the warrior Odysseus orders

1:41.9

his men to bind him to the mast of his own ship, so he cannot

1:45.6

succumb to the temptations of the beautiful human-like creatures known as the sirens.

1:53.0

In modern times, the diet industry has offered thousands of books and videos to help people

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