Simple is always best, especially in the case of marketing.

But I think just in life, when I'm feeling very overwhelmed, when I'm like,

oh, I just don't know what, like, where to go, what to do or, you know, whatever is happening.

You know, I just kind of get back into getting grounded a little bit and saying, you know,

like, how do I start small?

How do I simplify this? How do I make this less overwhelming or less complex?

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Annika Jackson, and I'm on a

mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

My next guest has a mission that I think a lot of us in the marketing and comms field should have to help people really

understand their vision to execution and not be overtaken by shiny object syndrome, which is all

too easy these days with everything people are putting on the internet. So Caroline Crawford, cultivate

communications. Thank you for being here. Thank you so much for having me. I'm excited to be here.

Likewise, we're just talking about your journey living in L.A., Florida, New York. I'd love to talk

about your background a little bit. Did you start out wanting to go into communications and marketing?

Yeah, in a sense, in a way I fell into it. So I originally went to school for journalism.

So I was always fascinated by the production of things, broadcast journalism and all the things.

And I quickly learned I did not want to be a journalist. And so at that point, I was like,

I don't really know. How do I use my skills? I was good at writing. I loved the process of journalism

in the sense of, you know, finding the story, finding the angle, how to make things kind of feel

relevant and getting to like that core. And I don't know how it happened because I feel like it kind of

all, it sort of just all fell into place where I got an internship and social media, which was

...