The Cultiveight Method: Caroline Crawford on Why “Less Is More” Works in a Noisy Marketing World

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 24 April 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In a world where marketing often feels like a race to keep up with every trend, platform, and piece of viral content, Caroline Crawford stands out by offering a radically different perspective: “Less is more.” Through her company, Cultiveight, she champions a refreshing, strategic approach to marketing—one rooted in clarity, intention, and sustainability.

Transcript

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0:00.0	Simple is always best, especially in the case of marketing.
0:03.9	But I think just in life, when I'm feeling very overwhelmed, when I'm like,
0:07.6	oh, I just don't know what, like, where to go, what to do or, you know, whatever is happening.
0:13.7	You know, I just kind of get back into getting grounded a little bit and saying, you know,
0:18.7	like, how do I start small?
0:20.1	How do I simplify this? How do I make this less overwhelming or less complex?
0:25.1	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:30.7	unravel the intricacies of thriving businesses. I'm your host, Annika Jackson, and I'm on a
0:36.4	mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.
0:46.8	My next guest has a mission that I think a lot of us in the marketing and comms field should have to help people really
0:57.3	understand their vision to execution and not be overtaken by shiny object syndrome, which is all
1:06.1	too easy these days with everything people are putting on the internet. So Caroline Crawford, cultivate
1:11.8	communications. Thank you for being here. Thank you so much for having me. I'm excited to be here.
1:17.0	Likewise, we're just talking about your journey living in L.A., Florida, New York. I'd love to talk
1:22.8	about your background a little bit. Did you start out wanting to go into communications and marketing?
1:29.2	Yeah, in a sense, in a way I fell into it. So I originally went to school for journalism.
1:35.1	So I was always fascinated by the production of things, broadcast journalism and all the things.
1:40.4	And I quickly learned I did not want to be a journalist. And so at that point, I was like,
1:45.4	I don't really know. How do I use my skills? I was good at writing. I loved the process of journalism
1:52.1	in the sense of, you know, finding the story, finding the angle, how to make things kind of feel
1:56.6	relevant and getting to like that core. And I don't know how it happened because I feel like it kind of
2:02.1	all, it sort of just all fell into place where I got an internship and social media, which was
	...

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