Behold, a re-air of our most popular episode of 2023—The Cult of Momfluencers—which takes on new relevance, thanks to the disturbing recent case of (allegedly) abusive YouTube momfluencer Ruby Franke! Motherhood is hard, lonely, and exhausting... except, apparently, if you're a momfluencer. Since the mid-2000s, a crop of seemingly perfect, all-knowing mommy goddesses in billowy tunics have emerged on social media—and we can't help but feel that their highly monetizable (often misinformation-ridden) internet presences basically exist to make other moms feel less than. This week, with the help of journalist and real-life mother Sara Petersen, author of the book MOMFLUENCED, Isa and Amanda spill the (organic, non-toxic, totally baby-safe) tea about how famous internet moms have become their own kind of 21st Century cult leader. To keep up with all things Sounds Like A Cult, click here! Sources:YouTuber mom Ruby Franke arrested and charged in child abuse investigation: What to know: https://www.today.com/parents/moms/ruby-franke-arrested-child-abuse-rcna102754 Here’s Everything You Need To Know About Ruby Franke, The YouTuber Who Was Charged With Aggravated Child Abuse, And Her Controversial Parenting Videos Over The Years: https://www.buzzfeednews.com/article/leylamohammed/youtuber-ruby-franke-of-8-passengers-child-abuse-explained Mommy Vlogger Ruby Franke Has Been Charged With Child Abuse: https://www.thecut.com/2023/09/ruby-franke-utah-mommy-vlogger-charged-with-child-abuse.html 8 Passengers Update: Ruby Franke Grows Her Cult and Shari Makes Amends With the Griffiths: https://www.therealitysnark.com/post/8-passengers-update-ruby-franke-grows-her-cult-and-shari-makes-amends-with-the-griffiths Mommy Vlogger Ruby Franke’s Child Abuse Case Could Take Years, Experts Say: https://www.rollingstone.com/culture/culture-features/ruby-franke-child-abuse-case-years-1234832227/ Learn more about your ad choices. Visit podcastchoices.com/adchoices