The Cult of Lululemon
Sounds Like A Cult
Studio71
4 • 3.8K Ratings
🗓️ 5 March 2024
⏱️ 66 minutes
🧾️ Download transcript
Summary
First of all, what the hell is going on with culty leggings companies that have too many Ls in their brand name: LuLaRoe, Lululemon... sounds like a conspiracy!!! Anyway, after many long years of listener requesting this topic, Sounds Like A Cult is finally diving into the spandex heart of darkness that is Lululemon. With the help of special guest hosts Taz and Marah, the ridiculously charming voices behind the Sistas Who Kill podcast, host Amanda is unraveling how this bougie "It Girl" athleisure empire stretches beyond mere clothing into a full-blown lifestyle, complete with dogmas, devotees, and even a murder??? Yep, the true crime girlies already know. Oooof, this tale is banaynays—we hope you enjoy our culty analysis of it!
Get your tickets now to Amanda's live tour, The Big Magical Cult Show, feat. Kelsey from Normal Gossip, Ceara & Griff from Petty Crimes, drag burlesque, musical guests, merch, and more!
To preorder a signed and personalized copy of Amanda's new book, The Age of Magical Overthinking, click here :)
For book BTS, news about her forthcoming Magical Overthinkers podcast, and more, consider subscribing to her newsletter!
Follow @soundslikeacultpod @amanda_montell
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Head to Squarespace.com for a free trial, and when you’re ready to launch, go to https://www.squarespace.com/CULT to save 10% off your first purchase of a website or domain.
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Further reading!
Business of Fashion: At Lululemon, Being Black Is ‘Off-Brand’ by Sheena Butler Young: https://www.businessoffashion.com/articles/workplace-talent/lululemon-diversity-and-inclusion-2023/
HuffPost: What the F*ck Was LuluLemon Thinking by Caroline Gregoir: https://www.huffpost.com/entry/what-the-fck-was-lululemon-thinking_b_4138754
Business Insider: 12 Utterly Bizarre Facts About The Rise Of Lululemon, The Cult-Like Yoga Brand by Jim Edwards: https://www.businessinsider.com/12-utterly-bizarre-facts-about-the-rise-of-lululemon-2012-4#the-founder-is-an-ayn-rand-fan-and-the-company-takes-its-values-from-atlas-shrugged-1
Business Insider: Some Lululemon retail employees say there is an environment of 'toxic positivity,' where workers feel pressure to share personal information with managers and constant feedback can feel like bullying by Caroline Hroncich and May Teng: https://www.businessinsider.com/lululemon-retail-employees-describe-toxic-culture-2021-3
Salon: Yoga, spinning and a murder: My strange months at Lululemon by Mary Mann: https://www.salon.com/2013/12/31/yoga_spinning_and_a_murder_my_strange_months_at_lululemon/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey culties, it's your host Amanda here. Did you know that my new book, The Age of Magical Overthinking, is available for pre-order now? |
| 0:07.2 | It comes out April 9th, and if you pre-order from the link in our show notes, your copy will show up, signed and personalized. And and guess what I'm also going on a very exciting |
| 0:16.3 | live tour in April when the book comes out I'm doing this over-the-top live show called the Big Magical |
| 0:22.4 | Cult Show which is going to feature special guests from some of your favorite podcasts like Kelsey McKinney from Normal Gossip and Kira and Griff from Petty Crimes. |
| 0:30.4 | I'm also doing some bookstore events moderated by folks like Molly Ringwald and |
| 0:35.0 | Pauline Shalame. It's gonna be a great time. To pre-order your signed coffee of the |
| 0:39.0 | Age of Magical Overthinking or to get tickets to the Big Magical Cult Show |
| 0:42.4 | check out the link in our show notes. Thank you to our thinking or to get tickets to the Big Magical Cult Show, |
| 0:42.6 | check out the link in our show notes. |
| 0:44.4 | Thank you to our sponsor Squarespace. |
| 0:46.3 | Start with a free trial at Squarespace. |
| 0:48.7 | It's where dreams become websites. |
| 0:50.6 | Head to Squarespace.com for a free trial. And when you're ready to launch, go to Squarespace. For a free trial. |
| 0:52.8 | And when you're ready to launch, go to H.T.P. |
| 0:55.0 | colon slash slash, |
| 0:56.0 | W.W. |
| 0:57.0 | Square Space.com slash cult |
| 0:59.0 | to save 10% off your first purchase of a website or domain. |
| 1:02.2 | Shop Skims Brasat at Skims.com, now available in 62 sizes from 30A to 46H. |
| 1:08.0 | Plus get free shipping on orders over $75. |
| 1:11.0 | If you haven't yet, be sure to let them know we sent you. |
| 1:13.0 | After you place your order, select Podcast in the survey and select our show in the drop-down |
... |
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