Life coaching. Think of it as basically having a personal trainer, but for literally everything.

Are you struggling to break bad habits? Do you feel dissatisfied at work? Are you struggling to be

creative? Maybe you're always anxious, stressed, or irritated? Well, bam, inter-life

coach. Sometimes they work with a therapist to get you where you need to be. Other times they might focus on the fitness aspect.

Basically it's that knowledgeable, motivational friend we could all use.

Kind of.

My perception of coaching was, okay, so it's a bunch of like W-W-Woo White

women in Brooklyn who all shop at like...

Obviously not all life coaches are just W-W-W-W-W Whole Foods and none of them should be seen as a

solution. A licensed professional, a therapist, is really what people need to see when they're

going through difficult mental struggles. But if you're simply not satisfied with your life and

could use a few tools to help you change that, then a life coach seems like a pretty

decent option. After COVID-19 I'm sure we all felt that we could use one and to some extent it was the

pandemic itself that helped legitimize this industry and help it grow even

further. We were going through unprecedented times. Even people without a therapist who were managing themselves well

were bound to feel some kind of stress from the whole ordeal. Having a knowledgeable person tell

us it's going to be okay really can make a world of difference. But where's the catch? If life

coaching is this useful, this life changing so to speak, then why is it here on an episode of

dark dives? Well that's because of one million

dollar word that you've definitely heard me use before. Regulation. Life coaching

is an unregulated industry,

meaning that if someone is effectively pretending to be a therapist,

...