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Our American Stories

The Cuban Immigrant Behind the Famous Coors Light Silver Bullet Can

Our American Stories

iHeartPodcasts

Documentary, Society & Culture

4.6817 Ratings

🗓️ 27 May 2026

⏱️ 20 minutes

🧾️ Download transcript

Summary

On this episode of Our American Stories, after fleeing Cuba as a young man during the rise of Fidel Castro, Marc Barrios arrived in America searching for a fresh start. Years later, while working in advertising for Coors Brewing Company, he helped create the now-famous Coors Light Silver Bullet can.

Barrios shares the story of starting a new life in the United States and eventually making his mark on the American advertising industry

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Transcript

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0:00.0

This is an I-Heart podcast.

0:02.6

Guaranteed human.

0:14.0

And we continue with our American stories.

0:17.2

And as you know, we love telling immigrant stories, stories about folks who came here to

0:21.7

get their piece of the American dream. And today, Joey Cortez brings us a story of an immigrant

0:27.1

who would make his mark on the American advertising industry. Here's Joey. Mark Barrios lives

0:34.2

in Colorado, and he designed the arts for a product all of us know and many of us

0:39.6

love. But before he became a successful commercial artist, his journey began somewhere far warmer

0:46.0

than the Colorado Rockies. Here's Mark. I was born in 1944 in Havana, Cuba, way before the revolution. My parents were divorced at an early age, but life in Cuba was like a regular teenage kid. I mean, we were raised in a middle class. I was able to go to a private school. We spent the time, summer in the dish.

1:12.1

And to me it was kind of paradise.

1:15.6

And then I was 14 years old when Castro took power.

1:22.6

And that's basically when my life completely changed.

1:26.6

Within weeks, he started nationalizing the industry, like the electrical industry, the sugar.

1:36.5

After my grandfather had passed, he have left my grandmother, like a total six houses, and

1:42.9

she lived in one, and she was renting the other five.

1:46.3

Well, right away, they confiscated those five houses and they said, well, we're going to keep

1:51.2

giving you the rent that you're collecting from the houses, but those houses now belong to the

1:55.9

state. So I was not going to inherit the houses, my mother or my uncle, those houses were

2:00.2

taken by the state.

2:02.6

A lot of the books were burned in some of the major streets,

2:08.6

and they were introducing new books into the school system.

2:13.6

My school was confiscated and turned into friends of the Soviet revolution.

...

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