The Crown Affair’s founder Dianna Cohen on disrupting the industry and the importance of good hair routine.

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 26 August 2020

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dianna Cohen, the founder of one of my favorite haircare brands, Crown Affair, started the company after a Google doc detailing her hair care ritual became a sensation. Not only was it helpful, it became communal, with friends, and friends of friends, chiming in and telling their hair rituals. It became obvious there was something missing in the market, a brand that told stories, rather than promoting what someone’s hair should look like. Once she took a deep dive, she was horrified at her findings, and spent two years developing Crown Affair, launching with very high-quality products at a fraction of the usual market price. This episode is important for a few reasons, the first being this girl has worked at some of the best, most disruptive companies of our time. We discuss breaking into the job world, what it’s like to consult for other brands, the importance of social media, and she talk a shit ton about hair. And I’m going to go on record here and tell you, the hair oil is one of the single best products I have ever used in my lifetime, and I’m a greaseball that doesn’t use hair oil. Go follow this charming angel at @diannacohen and @crownaffair

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Transcript

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0:00.0	The following podcast is a dear media production.
0:02.8	Hi, this is Pia Barancini and welcome to everything is the best, the podcast where I get vulnerable
0:14.9	and make others do it with me.
0:17.5	The goal here is to deep dive into interesting people's journeys, finding common denominators,
0:21.8	and hopefully making you feel not so alone.
0:24.0	So let's laugh, let's cry, and let's get inspired to live our best lives.
0:31.0	Hello my darlings, let's get right into this, shall we?
0:35.0	Diana Cohen, the founder of one of my favorite hair care brands, Crown Affair,
0:39.6	started the company after a Google Doc detailing her hair care ritual became a sensation.
0:45.2	Not only was it helpful, it became communal, with friends and friends of friends chiming
0:49.6	in and telling their hair care rituals.
0:52.0	It became obvious there was something missing in the market,
0:54.4	a brand that told stories rather than promoting what someone's hair should look like.
0:59.2	Once she took a deep dive, she was horrified at her findings and spent two years developing Crown affair,
1:04.7	launching with very high quality products at a fraction of the usual price.
1:08.8	This episode is important for a few reasons.
1:11.2	The big one being this girl has worked at some of the best
1:13.6	most disruptive companies of our time. We discuss breaking into the job world, what it's
1:18.4	like to consult for other brands, the importance of social media, and we talk a shit ton about hair.
1:25.0	I'm going to go on record here and tell you the hair oil is one of the single
1:29.0	best products I've ever used in my lifetime and I'm a grease ball that does not use hair oil.
1:34.5	Go follow this charming angel at Diana Cohen
	...

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