The creator of the future is smart, attractive... and animated

The Vergecast

Vox Media Podcast Network

News, Tech News, Technology

4.4 • 4.1K Ratings

🗓️ 28 November 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As we spend more time in digital spaces, our avatars are becoming part of our personality. And digital creators and influencers are becoming part of our culture. Producer Gina Pollack join's The Verge's David Pierce with stories about why advertisers love digital creators, why a dancing hot dog will never leave your brain, and what the creator industry is learning from mascots. Next time you’re scrolling through your Instagram feed, keep your eyes peeled — not everyone’s as human as they look. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this episode comes from the HubSpot Podcast Network.
0:04.0	If you're a marketer or entrepreneur or a content creator,
0:07.0	you're gonna wanna check out the HubSpot Podcast Network.
0:10.0	It's the audio destination for business professionals who want to grow better.
0:14.0	The network features chart-topping shows in business media
0:17.0	and is home to HubSpot Creators,
0:19.0	which is an accelerator program that supports the next generation of business podcasters
0:23.0	through funding, access to resources, and distribution support.
0:26.0	If you dive in, there is content for businesses of all sizes.
0:29.0	Head to HubSpot.com slash podcast network today.
0:32.0	That's HubSpot.com slash podcast network to start listening today.
0:36.0	Welcome to the VergeCast, the flagship podcast of the Uncanny Valley.
0:45.0	I'm your friend David Pierce, and for the next three weeks in this feed,
0:48.0	we're gonna be doing a mini-series that we made all about the creator economy,
0:53.0	emphasis on economy.
0:54.0	We're gonna look into how all kinds of influencers, the brands they represent
0:59.0	and the people who manage them make and spend their money.
1:02.0	Today, we're starting with a story from producer Gina Pollock about a topic
1:06.0	I know nothing about, and I'm super excited to get into,
1:10.0	which is virtual influencers.
1:12.0	Maybe you've seen them out there.
1:14.0	They look just like the other models and cool kids posing and promoting brands
	...

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