Presented by YouTube. In 2007, YouTube had a radical idea that shouldn't have been so radical.

What if creators earned a real share of the value they create?

By sharing advertising revenue directly with creators, YouTube helped empower anyone to build a business,

generate income, and hire employees, establishing the creator economy. In 2024,

YouTube's creative ecosystem supported more than 490,000 full-time equivalent jobs in the U.S.,

according to research from Oxford Economics. Learn more about YouTube's impact at YouTube.com slash how YouTube works.

Hello and welcome to the second special edition podcast of our creator economy series.

Across this series, we will be looking at the growing number of content creators and the impact

they have on the U.S. economy.

Thanks as always to YouTube for making this project possible.

Make sure to check out the full project at punchbowl. News.

And this week, I'm joined by Sammy Handler, our policy expert. And for this week, Dude Perfect correspondent to talk about how

content creators like Dude Perfect, the Trickshot extraordinaire, are branching out of the traditional

Hollywood production set. Sammy, thanks for joining me

and tell me a little bit about what Dude Perfect is and how they're switching up the game a little bit

and how content is created. Thanks for having me, Max. Great to be here and chatting about

Dude Perfect. As you know, is, you know, they're a sports comedy group with a massively popular YouTube channel.

I'm sure you've seen many of their videos online with the various viral trick shots.

But also, like, how they're shaking up the creator economy is super interesting as well.

They have their own production studio to 40,000 square foot

warehouses in Frisco, Texas, and some outside facility space as well. And they control their

own content. You know, they are filming on-site in Friscoe as opposed to, you know, partnering with

...