Presented by YouTube. Since the very first upload, YouTube has opened up a new way to tell stories.

But in 2007, we took that one step further and began sharing revenue with creators, a first for our industry.

Today, YouTube shares more than half of this advertising revenue, plus additional revenue from YouTube premium subscriptions

with creators. This can empower creators to build a business, earn an income, hire teams,

and launch ventures that help strengthen the U.S. economy.

Learn more about YouTube's impact on the U.S. economy at YouTube.com slash how YouTube

works.

Hello and welcome to the latest special edition podcast for our creator economy series

here at Punch Bowl News. I'm your host,

Max Cohen, and joining me today is our portal author, Sammy Handler. Across this series, we'll

be looking at the growing number of content creators and the impact they have on the U.S. economy.

Thank you to YouTube for making this project possible, and please check out the full project

at Punchball.News. Sammy, thanks so much for joining me, and please check out the full project at punchball. That news.

Sammy, thanks so much for joining me, and this week you spoke with Cassie Ho, who you write

is at the forefront of the creator economy through her work posting workout videos.

Tell me about Cassie's journey and how she made it to where she is today.

Thanks for having me, Max. Yeah, it's great to be back talking about another YouTube creator here.

Cassie Howe is a really interesting story. She started posting videos in 2009 for her Pilates students at the time.

And now that brand has really grown. She, you know, still has her

YouTube channel blog Alotties, but she also launched an athlete, she also launched an

athlete brand, Popflex, which is really interesting. And she was, you know, kind of created this

model for how content creators can, you know, start by posting

...