The creative power of your intuition | Bozoma Saint John

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4.1 • 11.9K Ratings

🗓️ 16 March 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Great ideas are like electricity -- they snap into sharp focus and sprint from place to place. What's the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions -- and calls on us all to tap into the power of our intuition and become creative trailblazers.

Transcript

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0:35.0	So I am here to recruit you to the liberation movement.
0:44.0	So you're probably wondering, well, what are we being liberated from?
0:47.0	We are being liberated from the endless weight of data.
0:54.0	It keeps us bound
0:57.0	so that we can't move into the future
1:00.0	because we're so busy being tied to the past.
1:05.0	So how do we get free?
1:08.0	The freedom comes from our intuition,
1:11.0	you know, that you can't really quite quantify.
1:15.4	Sometimes you can't even really describe it.
1:18.2	That intuition.
1:19.3	That's the thing.
1:21.5	Now I'm fortunate to have had a career in marketing where data and intuition and creative ideas are sort of intertwined.
1:32.0	But at the beginning of my career,
1:34.3	I had a boss who told me that the data was going
1:40.6	to be extraordinarily important
1:42.8	to the success of my ideas, right?
	...

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