The Creative Mind That’s Redesigning Women’s Sports as We Know It

Welcome to the Party

Treat Media

Sports

4.9 • 1.1K Ratings

🗓️ 20 January 2026

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when a DJ-turned-designer decides women’s sports deserves better than “pink it and shrink it” merch? Domo Wells, founder and creative director of Dead Dirt and the creative force behind the Washington Spirit’s visual identity, joins Julie Foudy and Abby Wambach to talk about betting on yourself, building a brand without permission, and why the NWSL (still basically a “teenager”) has a rare chance to create heritage from scratch. From tunnel fits and uniform hacks to designing across all 16 NWSL clubs, Domo breaks down how culture, city identity, and women’s buying power can completely reshape the business of sports fashion. Plus: a truly chaotic “rate our tunnel fits” moment you’ll want to see on YouTube. Follow @welcometothepartyshow on: YouTube — @welcometothepartyshow Instagram — @welcometothepartyshow TikTok — @welcometothepartyshow Email — partypeoplequestions@gmail.com Keep the Party Going: -USWNT Roster: https://www.ussoccer.com/teams/uswnt/roster -USWNT Television Schedule: https://www.ussoccer.com/schedule-tickets/uswnt -Domo Wells: https://www.deaddirt.com/ -Lindsey Vonn: https://www.nytimes.com/athletic/6948010/2026/01/19/lindsey-vonn-olympics-skiing-knee-replacement/ Thank you to our sponsors: -Ally’s got you covered. Ally Bank, Member FDIC -Visit https://www.wayfair.com/ to get your go to items for game day. -Find a host or co-host at https://www.airbnb.com/host/homes -Head to https://www.quince.com/Welcometotheparty for free shipping and 365-day returns. -Get your business data all in one place using Intuit Quickbooks. Visit https://quickbooks.intuit.com/ to learn more. -Get 40% off your first order today at https://www.hungryroot.com/?promo=WTTP&b=2971&utm_source=welcome-to-the-party%21&utm_medium=influencer&utm_campaign=veritone-podcast Chapters: 00:00 — Begin 00:51 — Pregame banter: fashion, sweatpants, and TV life 02:29 — Styling without the price tag 06:03 — Kids, thrift culture, and rejecting materialism 07:28 — USWNT friendlies and soccer updates 13:52 — Lindsey Vonn comeback 17:09 — Abby’s 2007 World Cup story 22:24 — Domo Wells joins the show 26:05 — From music to design: finding the right path 33:18 — What women’s sports merch has been missing 43:00 — Designing for 16 cities and building culture 48:02 — The meaning behind Dead Dirt 50:37 — Tunnel fits, confidence, and personal style 54:30 — Angel City reveal and future plans 56:42 — Why artists matter in women’s sports 59:42 — Wrap-up and where to find us

Transcript

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0:00.0	What you are doing with the NWSL is so freaking cool and your shit is so awesome. I got to have really bad ADHD. So the fact that I have 16 clubs to kind of iterate across now is just like wonderful. You know, you can never get bored. I think I just decided if someone wasn't going to give me the opportunity, I was going to create it for myself, and it wasn't something that was foreign to me as a black woman.
0:23.0	I'm going to go and get it.
0:24.1	Can we be friends?
0:25.0	Of course.
0:25.7	I would like to be friends with you, too,
0:27.1	but I'm not going to ask you straight up.
0:31.1	She's going to play it cooler.
0:32.4	We'll do it next time or something.
0:35.3	Attention.
0:40.2	The party is about to commence.
0:42.3	Oh, welcome to the party.
0:51.3	What's up, party people?
0:52.4	I'm Julie Fowdy.
0:53.3	And I'm Abby Wambach. How's it on, Joos?
0:56.0	I'm so excited about the guests that we're about to have on Dama Wells.
1:02.0	I know. I know. Because my fashion sense is not good. I don't, I mean, I think that yours is great. It's you, you know, like,
1:12.6	it's, it's who you are. Like, are we walking red carpets, like, on the daily? No. Don't want to.
1:18.0	No. Do I prefer to be in sweatpants? Yes. And I also think I've seen you dressed up. You dress up
1:27.1	nice. You clean up good. Thank you dressed up. You dress up nice.
1:28.6	You clean up good.
1:30.1	Thank you, Abigail.
1:31.2	You do.
	...

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