“The Craft of Active Equity Ownership.” The Cevian Approach to Activism, with Managing Partner & Co-Founder, Lars Förberg.
Money Maze Podcast
Money Maze Podcast
4.9 • 238 Ratings
🗓️ 28 May 2026
⏱️ 58 minutes
🧾️ Download transcript
Summary
“Activism” might be one of the less helpful terms in modern investing, a label that conjures everything from boardroom bust-ups, to terse exchanges between disgruntled shareholders and incumbent managements.
However, in this conversation, Lars explains the early insights gained from collaborations with the great Carl Icahn, to building Cevian, and creating a long-term, extremely successful fund, investing in a small number of listed European and UK companies to help bring about significant, value-creating change.
He explains the voyage from identification to ownership; from constructive engagement to taking a place on the board; to working to bring about change and improving the business’ execution to driving improved shareholder returns through operational improvements.
He contrasts their approach to that of private equity, discusses investing as they did to bring about change at ABB, to pondering on the question of “why more people don’t do this?”
The Money Maze Podcast is kindly sponsored by J.P. Morgan Asset Management*, IFM Investors, World Gold Council and LSEG.
*During the episode we cite J.P. Morgan Asset Management as Europe’s leading active ETF provider by assets under management. This is sourced from J.P. Morgan Asset management and Bloomberg, data as of 30 March 2026.
Transcript
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| 0:00.0 | The investors in the public markets are typically very passive, myopic, and under-informed. |
| 0:07.0 | That means that what we can utilize is exactly that. |
| 0:10.0 | Our strategy is designed to use those flaws of the market, if you wish, where we can act as an owner, |
| 0:17.0 | where the market is myopic, we can think in five, ten year perspectives, |
| 0:21.6 | and where the market is highly diversified, in instance, owning lots of companies, |
| 0:25.6 | so nothing is important to them. |
| 0:27.6 | Private equity is now an incredibly competitive business, |
| 0:30.6 | where almost everyone in private equity is acting the same way, |
| 0:33.6 | they look the same, they talk the way, they think the same way, |
| 0:35.6 | they have the same advisors and so forth, everything is similar. Which means, I mean, if you've studied microeconomics, everyone knows that if you have, you know, full competition and everyone, there's no edge anywhere, then, you know, you won't be able to outperform. And I think that's a little bit where private equity is going. Of course, there will be some private equity funds that are better than others. |
| 0:57.4 | But we have the benefit that we have not only a high value added strategy, |
| 1:02.6 | but also with very limited competition. |
| 1:05.4 | Activism might be one of the less helpful terms in modern investing, |
| 1:09.6 | a label that conjures up everything from |
| 1:12.1 | border and bust-ups to terse exchanges between shareholders who are disgruntled and incumbent |
| 1:17.9 | managements. However, not all activism is equal. And both at our own Money Maze Allocate |
| 1:23.6 | Summit last year, and this year, in eye connections in Miami, I've had the chance to observe, |
| 1:29.9 | understand and listen to Sevian Capital, Europe's largest dedicated active ownership fund. |
| 1:36.5 | Their approaches appear to us to be neither opportunistic nor headline-driven. |
| 1:41.6 | In fact, publicity shy and long- term. It appears to be methodical, |
| 1:46.0 | deeply researched, relentlessly operational. Today we wanted to test that thesis and understand |
| 1:51.4 | what activism actually looks like when it's long-term, constructive and executed with discipline. |
... |
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