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Business Daily

The craft brewers and tariffs

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 10 June 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

US President Donald Trump’s announcements on tariffs have had businesses around the world analysing their supply chains and reassessing their bottom lines.

We take a snapshot of one industry and the beating heart of a popular American product - craft beer – speaking to brewers in Canada, Mexico and the US.

Presenter: Devina Gupta Producer: Hannah Bewley

Image: Robin Ridesic of Exchange Brewery in Ontario, Canada, Justin Cox of Atlas Brewing, Washington DC, USA and Luis Osuna of Buqui Bichi in Sonora, Mexico)

Transcript

Click on a timestamp to play from that location

0:00.0

They've been on again, off again, raised, lowered, threatened, paused and then back again.

0:11.2

President Trump's announcements on tariffs have had businesses around the world

0:15.2

analyzing their supply chains and reassessing their bottom lines.

0:20.4

And so today we are taking a snapshot of one industry and the beating heart of a popular

0:26.0

American product, Kraft Beer.

0:29.0

We meet the brewers to talk tariffs.

0:31.9

We've looked at it and tried to figure out who wins with that, which we don't find a winner

0:36.7

with that.

0:37.4

That's the odd thing

0:38.7

about things. Flavors. We're making changes. We currently have a West Coast style IPA, and we next

0:47.9

month are rolling that out to our Niagara Fruit Stand IPA. And finances of their businesses.

0:54.9

My accountant is working overtime.

0:56.9

If that counts, I'm trying to figure this out.

0:59.7

Hello and Namaste.

1:01.4

You're with Business Daily from BBC World Service with me, Divina Gubta.

1:06.9

And we'll be finding out how Trump's tariff politics is leaving its mark on the breweries industry in North America.

1:19.5

According to the American Brewers Association, the overall beer market in the U.S. is worth over $110 billion.

1:28.9

And while big players still dominate the market, over the past 20 years,

1:33.8

craft beer has carved out a loyal following with its bold flavors.

1:39.0

But their rise hasn't been steady.

1:41.6

First the pandemic and now the changing aluminium and steel tariffs are

1:46.0

hitting them hard. To get a real sense of how brewers are coping across North America,

...

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