They've been on again, off again, raised, lowered, threatened, paused and then back again.

President Trump's announcements on tariffs have had businesses around the world

analyzing their supply chains and reassessing their bottom lines.

And so today we are taking a snapshot of one industry and the beating heart of a popular

American product, Kraft Beer.

We meet the brewers to talk tariffs.

We've looked at it and tried to figure out who wins with that, which we don't find a winner

with that.

That's the odd thing

about things. Flavors. We're making changes. We currently have a West Coast style IPA, and we next

month are rolling that out to our Niagara Fruit Stand IPA. And finances of their businesses.

My accountant is working overtime.

If that counts, I'm trying to figure this out.

Hello and Namaste.

You're with Business Daily from BBC World Service with me, Divina Gubta.

And we'll be finding out how Trump's tariff politics is leaving its mark on the breweries industry in North America.

According to the American Brewers Association, the overall beer market in the U.S. is worth over $110 billion.

And while big players still dominate the market, over the past 20 years,

craft beer has carved out a loyal following with its bold flavors.

But their rise hasn't been steady.

First the pandemic and now the changing aluminium and steel tariffs are

hitting them hard. To get a real sense of how brewers are coping across North America,

...