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The Creative Penn Podcast For Writers

The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 26 June 2023

⏱️ 71 minutes

🧾️ Download transcript

Summary

How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips. In the intro, HarperCollins and KKR make bids for Simon & Schuster [The Hotsheet]; more […]

The post The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler first appeared on The Creative Penn.

Transcript

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0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:09.0

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

0:17.0

You can find the episode show notes, your free author blueprint and lots more information at

0:23.0

TheCreativepen.com. And that's Penn with a double N. And here's the show.

0:31.5

Hello creatives. I'm Joanna Penn. And this is episode number 699 of the podcast, and it is Friday the 23rd of June

0:40.6

2023 as I record this. In today's show, I'm talking about the business and craft of writing

0:47.5

nonfiction with Stephanie Chandler. Now, Stephanie runs the Nonfiction Authors Association and one of her books helped me

0:55.6

start my author journey back in 2007. So it's lovely to connect with her again. We have a great

1:02.4

conversation that also includes failure, dealing with failure, how we have both started over and

1:08.0

over again with our businesses and other mindset issues as well as

1:11.8

practical tips. So it's valuable whichever genre you write. And it does remind me that those

1:18.0

of you who don't know my story, I had other businesses before this. I did not just leave

1:22.5

corporate job, start author career, everything was great. I had other failed businesses,

1:26.5

which I talk about in this conversation. And Stephanie talks about her failures too. So that will be interesting.

1:33.5

She also talks about the importance of having a plan for your author business. And if you want

1:38.3

help with that, I have a book, your author business plan, which also has a spiralboundbound workbook and you can get the bundle on my

1:46.8

store, creative penbooks.com. And in fact, I'm looking at it again myself as I consider my next steps.

1:53.4

I'm coming up to 15 years this December. So really thinking about that. I also have how to write

2:00.2

nonfiction. And that book is also on Creativepenbooks.com,

2:03.8

and both of these are on all the stores in all the formats.

2:07.9

So, yeah, the interview with Stephanie coming up in the interview section.

2:14.6

In publishing and book marketing news, well, in the hot sheet, Jane Friedman reports on the potential buyers for Simon and Schuster, which if you remember last year was blocked for sale to Penguin Random House, but still will be sold.

...

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